Category: Photography



We recently shot for the iconic L.A label Johnny Was.  The aim for this shoot was to aid the brands identity in Australia and create images that were more relevant to the brands fast growing market down under.

Johnny Was is an internationally recognised brand with a broad following. Therefore it was important for the Australian wholesalers , “International Fashion Group” to create a shoot that works in the Australia market but at the same time still identifies with the brands core vision.

Check out more of the recent campaigns  we have been working on at



Recently I was commissioned to shoot the contestants of the Voice 2013

Recently I was commissioned to shoot the contestants from The Voice 2013.  We shot the top sixteen contestants in studio.  The brief was very simple for this project which in itself can be challenging due to the time limitations.  Essentially I was asked to portray each character as themselves, no tricks, no props. Basically you need to earn your subjects trust the second you meet them and then convince them into showing you what they are about.

We all had a lot of fun on this project and the producer of The Voice should congratulate themselves on the amazing group of people that they had competing on their show, Everyone was super cool.

Shots of Harrison Craig by Adam Flipp


Shoots for Moss & Spy SS2 13-14

After the success of working with Alexandra for AW13, we decided to follow suit and work with her again for High Summer 13-14. Working with Alexandra is an absolute pleasure.

Check out more of these amazing images

Photographer: Adam Flipp @

Stylist: Penny McCarthy @ Viviens Creative

Makeup: Nancy Sea Siler @ RPR

Hair: Brad Mullins @ Viviens Creative

This time last year I attended the NYC Fotoworks reviews. Initially I thought this event was too good to be true. However it turned out to be an amazing experience.

During this event I meet with some of America’s leading industry professional, Agents, photo editors, and art director’s. This exercise is great for reviewing a folio, but what I loved about it was the perspective it gave me of where I stood on a world scale, in a market that makes sense to me. Check out the website and see the list of reviewers.

Profoto d1-500-air

I just brought three Profoto d1-500-air lights for the e-commerce studio I set up. These lights are fantastic, super easy to use and very fast for a small unit.
The coolest thing about them is they work off mains power but they can be plugged into the Profoto generator.

I purchased my D1′s from
There are ways around the shipping restrictions that make these so much cheaper than buying them in OZ
Super performance in a small, affordable package
Compact and lightweight
Integrated reflector
7 f-stop power range
Short flash duration and fast recycling times
Accepting the Profoto light shaping tools system
Connect to your PC or Mac with Profoto Studio Air software
Product number:

Canon canon-EF-24-70mm-f2.8L-II

Ok anyone that says the original version of this lens was good needs to get glasses, that’s me being polite.

Finally Canon released -EF-24-70mm-f2.8L-II as a replacement and this version has been design specifically for digital photography unlike its predecessor which was still left over from the film age.

Its not image stabilised, however it is much sharper and lighter. I spoke to the guys at CPS (Canon Professional Services) prior to buying this and was advised that the mark 1 of this lens rated about 4.5 out of 10, with this lens scoring a 9.5 on the same scale.

Obviously this is talk from someone hired to preach company stats but after using this lens I agree. Its fantastic and a great addition to the Canon line up.

There were a few things I questioned about this lens, the image quality is great but I don’t understand why the focal length lock button is limited to 24mm as I feel it would have been a great feature to add onto the other focal lengths.

The other questionable update is the new lens hood, it now comes with a release button, I understand why Canon have added it however I loved the old style of hood. The old style had less moving parts and I can see this new feature breaking after constant use.

I’ve shot a few jobs with this lens now and it was worth the money. I purchased my lens at

Canon 1 D X index 1

I am almost certain Canon will release a 1 DXS, but since I purchased the 1 DS Mark 3 when it was released I was well over due for a camera update when this camera was released.

I bought one after shooting a story for Marie Claire, This camera produces files that work for about 95% of my jobs. I recently processed some files at 250% actual size in Capture One. My client needed high res files for some large Duratrans in a department store.

I was actually surprised at how well the files held together. The only real tweak the files needed was additional sharpening.

I bought my camera at now that CPS has moved into this establishment you will not find a better camera store.